What are payment links (or Pay by Link)?
A payment link is a flexible payment method by which merchants generate a single payment link for each transaction. By sharing this link by email, SMS or an instant messaging service such as WhatsApp, your customers can access a secure payment page that you can customise. This enables customers to pay for their purchases quickly, wherever they are, without creating an account.
It’s simple:
- Create a link in your back office or via an API.
- Share it by the means of your choice.
- Once the payment is completed, you will receive an instant confirmation.
Why opt for payment links?
Payment links are not a passing trend, they are a powerful solution that is appropriate in a variety of situations and that has many benefits.
🔗 Providing on-line payments without an e-commerce website
You don’t have an on-line store? No problem! With payment links, you are free to offer easy payments:
- Generating a payment link only takes a few clicks.
- You can monitor payment status in real time (link open, payment attempt, payment complete).
This solution is particularly useful for:
- Bookings (travel, leisure activities, accommodation).
- Telephone orders.
- Sales via social networks or during one-off events.
🔗 All the advantages of a full checkout service
- Universal: Whether for remote sales, in-person purchases or for merchants without an e-commerce website, payment links work everywhere.
- Simple: A no-code tool for instant roll-out.
- Secure: Transactions protected by 3D Secure and an advanced anti-fraud module.
- Personalised: Add your logo and colours to provide a customer experience that fits your brand:
- Effective: Reduce friction and maximise your conversion rate through a seamless shopping pathway.
Practical examples
Payment links offer infinite possibilities. Here are a few examples of situations where this solution is particularly appropriate:
- Invoices: Share a payment link or a QR code to simplify payments - ideal for the self-employed or small companies.
- Bookings: Send a down payment request to confirm a hotel, restaurant or activity booking.
- Flash sales and promotions: Speed up purchases during marketing campaigns for limited periods.
- In-store: payment links enable you to offer other payment methods than bank cards.
What our users think
Thanks to payment links, we have significantly improved our invoice payment system and can offer a much more effective alternative to transfers for some of our professional customers. When we introduced payment links, it had an immediate and highly positive impact on our customer relations and our cash flow
Julien Dannonay, CEO at Action Karting
Payment links, or Pay by Link, are part of an innovation drive to provide simple technology. Whether you are a freelance merchant, a service provider or a major company, this method enables you to meet the needs of a market looking for fast and flexible solutions.
