BUY NOW,
PAY LATER

A BNPL payment solution enables customers to make a purchase immediately and pay in instalments or at a later date. This type of service is based on two main options: 

• Split payments, which break down the purchase amount into several payments, generally without incurring any additional costs, with the exception of late payment penalties. 
• Deferred payments, through which the purchase is paid after a given period, thereby offering a flexible payment option without immediately impacting the customer’s daily budget. 

This payment method is offered by various service providers, ranging from trailblazers to the main market leaders, and can be easily integrated into merchants’ management platforms. 

Buy Now Pay Later (BNPL) has become essential. This payment method meets customers’ expectations by providing greater flexibility in their financial management. Thanks to deferred payments and split payments, customers can adjust their purchases to their daily budget and better manage their purchase amounts, particularly for large baskets or unforeseen expenses.  

BNPL players now play a key role in the customer experience, by offering a seamless shopping pathway and helping to increase merchants’ conversion rates. This payment option is also a growth lever for e-merchants, who are seeing their average basket size rise considerably and customer loyalty increase. 

E-merchants who integrate a BNPL (Buy Now Pay Later) payment option into their platforms can enjoy several advantages:   
- An increased conversion rate thanks to a solution that facilitates purchases.  
- Removal of obstacles to purchasing by offering payment in instalments suited to tight budgets.  
- Larger basket sizes: customers are more likely to finalise their purchases and to add more items.  
- Customer loyalty-building by aligning with new shopping habits. 

Thanks to these payment solutions, merchants can enjoy accelerated growth and an improved purchasing experience. 

Split and deferred payments are often offered without any additional costs for the customer, as long as the repayment terms are respected. However, penalties may apply in the event of late payments. 

For merchants, some BNPL (Buy Now Pay Later) service providers bill transaction fees for every purchase made using this payment solution. It is therefore important to conduct a market survey to select an offer that is aligned with your budget and sales strategy. 

The BNPL (Buy Now Pay Later) market is booming, with several key players offering payment solutions that meet the needs of both customers and e-merchants. The latter include: 

• Trailblazing players of payments in instalments, who popularised split payments. 
• Conventional banks who now offer this payment method. 
• Innovative fintechs who offer seamless management platforms suited to digital shopping pathways. 

The right BNPL player for your business depends on several criteria, including cost, flexibility, integration and customer service quality.